MEET THE TEAM
BRAD BEARD
OWNER/WINEMAKER
Brad Beard is the charismatic but down-to-earth force that drives Mercury Wine. A self-taught winemaker, Beard learned the wine trade in Arizona, starting in high-end restaurants, then made the leap to wine sales and distribution. He then moved to California to fulfill his winemaking dream. Mercury Wine was founded in 2008 in the sleepy little town of Geyserville, located in the northern reaches of Sonoma County, nestled in the heart of Alexander Valley. The downtown district on Geyserville Avenue runs a mere 2 blocks but boasts four world-class restaurants along with Mercury’s tasting room. Brad’s winemaking philosophy is to bring the style and elegance of European wines, blended with the world’s best grapes; occasionally shredding all the rules to put his personal and unique touch on his unruly American winemaking.
freddie mercury
wine dog
Hailed by the population of Geyserville for his welcoming gallop and stuffed green alligator, Freddie Mercury, the winery dog, is an integral part of business. Freddie is celebrity status in the wine dog world and has been featured in various publications including the Alaska Beyond Magazine and twice in the official Wine Dogs publication. Furthermore, Freddie is known for welcoming his dog friends into Mercury Wine’s special community, and if they are lucky enough they can be featured on his Friends of Freddie’s page. As the official brand ambassador of Mercury Wine, Freddie greets visitors, basks in his many fans on social media, and protects the grapes that Mercury uses to make their incredible wine. He hopes you come by to give him a pet.